In 2023, Jack found himself sitting in a European café, enjoying a plate of hot chips. They were decent, but something was missing—the bold, savoury magic that only chicken salt could deliver. Back in Australia, chicken salt is a staple, a seasoning that transforms chips, chicken, and veggies into pure perfection. But outside of Australia? It’s a mystery.

That’s when Jack realised something: chicken salt is Australia’s best-kept secret, and the world deserves to experience it. Fueled by this vision, Jack created Chooki’s Chicken Salt—starting with our Original blend and branching out to bold flavours like Zest. Now, we’re on a mission to take this Aussie treasure global.